How to Make a Career in Marketing and Sales. Career in Marketing and Advertising

Marketing is one of the main streams of management. Changes taking place in society have made marketing the center of attraction and today Marketing Professionals are in great demand all over the world. Today, any business that wants to move forward on the growth path has to make use of the power of marketing. 

When marketing doesn’t deliver, it’s usually because we try to do too many things. It’s better to break through on a couple of things than to try to do too much. — Jim Jackson, CMO, HPE

The general definition of marketing explains it as 'understanding the needs of the customers, designing products and services according to these needs, and delivering these products and services to the customers.' The study of marketing explains why people buy and prefer a brand over other brands.

Opportunity in Marketing-

After economic liberalisation, consumerism has spread rapidly in our country. Today, the middle income group is the reason for the increasing demand. Consumers have more choices and the business world is facing unprecedented competition. In such a situation, huge investments are being made in marketing because every company has to meet the challenge of maintaining its share in the market and then increasing that share.

All large and mid-sized companies have marketing departments at the corporate level, which are usually managed by a person with expertise in marketing. They also have their own regional marketing offices and field marketing teams. FMCG area, b. F. s. I. Sectors, Advertising & Market Research, Education, Consulting, Telecommunications, Healthcare, Automobile, Textile, Hospitality, Petrochemical Industries, Information Technology (Hardware & Software).

There is also a need for real estate companies and specialist Organisations. In the digital age, Facebook, Google, LinkedIn and e-commerce companies like Amazon, Flipkart, Snapdeal etc also have a full team of marketing professionals. 5 Marketing is more suitable for such young people who are not patient and eager to achieve the goal.

• Marketing Planning-

Good marketing makes the company look smart. Great marketing makes the customer feel smart. — Joe Chernov, CMO, Robin

Every company needs a marketing plan in these areas to be covered. The specialization of the products and services offered in the market, the target customer segment, the marketing policies to be followed and the time taken to implement these policies are taken into consideration. Basically, marketing is related to where, what, how, when and to whom.

• Market Research-

Many tasks are necessary to make a marketing plan effective, which includes market research. It is the study of changes in consumer preferences, competition and the policies of competitors. It also includes collecting data and making predictions.

• Advertising-

Newspapers, TV and all advertisements appearing on social media etc. are given in accordance with the marketing policies. Advertisements must be effective and engaging.

• Branding-

Brand is just a perception, and perception will match reality over time. Sometimes it will be ahead, other times it will be behind. But brand is simply a collective impression some have about a product. — Elon Musk, CEO, Tesla

Seller branding to strengthen their presence and build their identity. adopt. This maintains the identity of a product or service distinct from other products or services. It is imperative to win the trust of the customers towards the brand.

• Sales- 

Sales is a part of marketing, where the emphasis is only on sales, one has a short term outlook, whereas marketing is done with a long term outlook. In fact, sales should increase as a result of marketing efforts, but this is not the only purpose of marketing.

• Other Functions-

Apart from this, tasks such as consumer behavior, business communication, customer service, business forecasting, product management and relationship management are also done for marketing. In turn, digital marketing and social media marketing can also be included.

• Qualifications-

For a good career in marketing, you should have a post-graduate qualification in management and a specialization in marketing. This qualification can be in the form of a degree or a diploma. In some cases, B.B.A. or BMS. Those with the qualification can get placement in the marketing field in junior positions or in a sales profile. Anyone who has passed the 12th class can take admission to a Bachelor's course. Bachelor's Degree in any discipline. Dhari can apply for a Masters degree in Management. Some institutes offer special courses for marketing management.

• Reputed Institutions -

Some institutes like the Indian Institute of Management (IIM), Ahmedabad are very reputed. Similarly, IIM Kolkata, Bangalore, 1. Kozhikode, Lucknow, Ranchi and Indore are. Newly opened IIM's at Rohtak, Tiruchirappalli, Kashipur, Shillong, Udaipur etc. are also famous.

IIM Admission is granted on the basis of marks obtained in the Common Aptitude Test known as CAT. These CAT scores are accepted by most of the other management institutes as well. Many states have separate examinations like CAT which are taken for admission to the management courses available in those 

• Some other Prominent Institutions -

1. University of Delhi, Delhi

2. Banaras Hindu University, Varanasi, Uttar Pradesh

3. Guru Nanak Dev University, Amritsar, Punjab

4. Devi Ahilya University, Indore, Madhya Pradesh

5. Mohanlal Sukhadia University, Jaipur, Rajasthan

6. Lucknow University, Lucknow, Uttar Pradesh

7. Savitribai Phule University, Pune, Maharashtra

8. Jamunalal Bajaj Institute of Management Studies, Mumbai, Maharashtra

9. Institute of Management Development, Gurugram

10. Asia Pacific Institute of Management, New Delhi

11. Birla Institute of Management Technology, Greater Noida, Uttar Pradesh